Full Job Description
Position: Digital Content Strategist
Location: Iowa City, Iowa
Company: AppTech Innovations
Are you a creative mastermind with a passion for digital storytelling? Do you have a talent for crafting content that not only informs but also captivates? If so, AppTech Innovations, a leader in cutting-edge digital solutions and e-commerce technologies, is looking for you! Join us in our Iowa City headquarters as a Digital Content Strategist and play a pivotal role in shaping our brand narrative and digital presence.
About AppTech Innovations
Founded in 2015, AppTech Innovations has quickly risen to prominence as a top revenue-generating company in the tech industry. We specialize in revolutionary digital platforms that enhance user experiences and improve business operations. Our innovative products serve both local clients and global enterprises, making us an exciting and dynamic place to work. With over 500 dedicated employees, we work collaboratively to spark growth and creativity in every project.
Key Responsibilities
- Develop, implement, and oversee a comprehensive content strategy aimed at building brand awareness and driving engagement across multiple digital channels.
- Create and manage a content calendar that aligns with marketing initiatives and product launches, ensuring timely delivery of high-quality content.
- Work closely with cross-functional teams, including marketing, sales, and design, to ensure brand consistency and alignment with business goals.
- Conduct thorough research to identify trends, insights, and optimization opportunities for content performance.
- Utilize SEO best practices to enhance content visibility and drive organic traffic.
- Analyze the performance of digital content using analytics tools to inform future strategies and custom-tailor campaigns based on performance metrics.
- Lead brainstorming sessions to generate innovative content ideas and storytelling concepts.
- Supervise a team of content creators and designers, providing guidance and feedback to enhance their professional development.
What You'll Bring
- A bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of experience in content strategy, digital marketing, or a related field.
- Strong understanding of SEO tools and techniques, and experience with web analytics platforms (e.g., Google Analytics).
- Exceptional writing and editing skills, with a keen eye for detail and a talent for storytelling.
- Proficiency in content management systems (CMS) and a working knowledge of HTML/CSS is preferred.
- Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and work collaboratively in a fast-paced environment.
- Creative mindset coupled with a strategic approach, and a passion for emerging digital trends.
Why Join AppTech Innovations?
At AppTech Innovations, we believe in fostering a culture of empowerment and innovation. This is your chance to join a forward-thinking company that values its employees and encourages personal and professional growth. Here’s what we offer:
- Competitive Salary: We offer a competitive salary package along with performance-based incentives.
- Comprehensive Benefits: Medical, dental, and vision insurance, along with a 401(k) plan with company match.
- Flexible Work Environment: We appreciate the importance of work-life balance and offer flexible working hours and remote work options.
- Professional Development: Opportunities for continued education and advancement, including workshops, conferences, and certifications.
- Creative Atmosphere: A vibrant company culture that encourages creativity and collaboration, with regular team-building events and activities.
How to Apply
If you are ready to take your career to the next level as a Digital Content Strategist, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your best work. In your cover letter, please address why you are passionate about digital content and how you can contribute to our mission at AppTech Innovations.
Join Us Today!
The future awaits, and we’re looking for passionate, innovative individuals to elevate our digital content strategies. Together, we can create meaningful connections through powerful storytelling and state-of-the-art digital solutions. Don’t miss this exciting opportunity to be part of a company that’s changing the tech landscape in Iowa City and beyond!
AppTech Innovations is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds, and we will not discriminate based on race, gender, age, sexual orientation, disability, or any other status.
We look forward to your application!